With 11 years in the fishing industry and a United States military background, I've built my reputation on discipline, precision, and results. I've spent years on the water learning what works — and more importantly, what doesn't. After seeing too many anglers settle for average lures, I started creating my own variations designed specifically to perform for any species in real-world conditions. Every batch is hand made with passion, field tested with experience, and built for serious fishermen who expect more from their gear. Whether you're running offshore casting big swimsuits for tuna, working structure for bass, or jigging for crappie. These aren't mass-produced lures — these custom soft plastic lures are crafted by someone who understands the grind, the passion and the reward of landing quality fish. We are Veteran owned and operated, and all of our products used are made in the USA.